Toshiba Introduces the Canvio: A Pocket-Sized One Terabyte Backup Solution to Ease Consumer Fears About Losing Digital Memories

and another company releases a portable HDD..  the only thing I don’t like about these types of things is that you’ve got to essentially leave them plugged in and that’s all there really good for. Personally I use a NAS box for all of my backups, then I can still access my information while I’m away via the web if need be.. Oh well..

 

The stylish Canvio product line comes in five colors and four storage capacities, ranging from 500GB to 1TB. At the top capacity, the Canvio holds up to 285,000 digital photos, 263,000 digital music files, or 820 digital movies(3). Consumers can easily back up entire music, photo or home video libraries with this vast amount of storage space.

Smaller than a postcard and weighing about six ounces, the Canvio is portable, providing a great emergency solution for saving digital memories in the event of a home catastrophe. In fact, survey respondents ranked their digital memories third in a list of items they would take with them in the event of a home evacuation, excluding family members and pets – only behind money and family photos.

Who’s Concerned About Digital Memory Loss?

Concern for protecting valuable digital assets is on all consumers’ minds – but it’s top-of-mind for some more than others. According to the survey:

–  Fear of losing computer data (cited by 42 percent of respondents)
    ranked just under fear of being laid off (46 percent) – a telling
    statement in this economy.
–  Digitally savvy young people (18-24 years old) are most concerned
    about computer crashes (65 percent), listing it as their biggest fear,
    right after someone breaking into their home (70 percent).
–  Women, in particular, are concerned about the security of family
    memories – 78 percent of women respondents indicated they are
    primarily responsible for maintaining family records and memories to
    pass down to future generations. These "chief memory officers" say
    that family videos and photos, as well as ancestor photos, are the
    most precious memories they have.

 

The Canvio product line is available now at www.toshibadirect.com or through major retailers and online outlets. For a complete list of retailers offering the Toshiba Canvio, please visit www.wheretobuy.toshibastorage.com

 

  Suggested retail prices by capacities are:
  --  $119.99 for the 500GB Canvio
  --  $139.99 for the 640GB Canvio
  --  $159.99 for the 750GB Canvio Plus
  --  $199.99 for the 1TB Canvio Plus

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