Linkin Park and Medal of Honor..  not my kind of music exactly, but we’ll just have to see..

-Electronic Arts Inc. today announced that the Grammy award-winning rock band Linkin Park will headline the in-game soundtrack for Medal of Honor™ with the lead song to their new album A Thousand Suns (releasing on September 14). The song, entitled “The Catalyst,” will be featured in an exclusive trailer directed by the band’s Joe Hahn. The trailer is a unique first-of-its-kind mix of live footage and intense modern military action from the Medal of Honor game and will be released exclusively on August 1 at www.medalofhonor.com/linkinpark, one day before the song is released to radio, iTunes® and other media. Check out a preview of the song today at www.medalofhonor.com/linkinpark.

“Medal of Honor marks the beginning of an innovative new relationship between EA and Linkin Park”

“Medal of Honor marks the beginning of an innovative new relationship between EA and Linkin Park,” said Steve Schnur, Worldwide Executive, Music and Music Marketing, EA. “I’ve personally known the band since 1999, and they have always been an intensely creative group who understand the power of videogames and have wanted to explore and expand the medium’s possibilities. ‘The Catalyst’ is one of the most anticipated tracks of the year, and the combination of this new song and Joe Hahn’s distinctive visual dynamic re-sets the bar in our commitment to bringing together landmark EA games with artists whose talents go far beyond music.”

“This is a unique, creative association for us and a collaboration that we are excited about,” said Joe Hahn, trailer director and DJ for Linkin Park. “The opportunity to help introduce ‘The Catalyst’ via the new Medal of Honor game creates a new bond between EA, our fans, and the band’s overall vision for the new digital frontier. We are enormously proud of the music on A Thousand Suns and are excited to have created an exclusive trailer around the lead track.”

Linkin Park was recently named the No. 1 selling Rock/Alt Band of the Decade by SoundScan/Billboard. Over the course of the past few years, they’ve amassed more than 50 million worldwide sales, a remarkable string of chart-topping hit singles, a pair of Grammy wins, and an international fan base whose members number in the millions.

For the first time in its 11-year history, Medal of Honor leaves the WWII theatre and enters the modern setting of war-torn Afghanistan. The game is told through the lens of a small band of fictional characters. Medal of Honor introduces players to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority to take on missions no one else can handle.

Medal of Honor launches on October 12, 2010 in North America and October 15 in Europe for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC. Follow the game on Twitter at: http://www.twitter.com/medalofhonor or become a fan on Facebook at http://www.facebook.com/medalofhonor.

Ozzy, Kiss, AC/DC, Guns N’ Roses… doesn’t sound too bad for a soundtrack.. too bad it’s for a football game..

Electronic Arts Inc. today unveiled the music track listing for Madden NFL 11. This year’s soundtrack features 23 tracks that recreate the ultimate live gameday experience via a collection of crowd favorites, stadium classics, and official NFL team fight songs.

“The term ‘Madden Music’ has come to mean music that matches the intensity of the video game”

After 10+ years of being a foremost showcase for introducing new artists – including Franz Ferdinand, Avenged Sevenfold, Bullet For My Valentine, Yellowcard, Wolfmother, Jet, The Bravery, B.o.B., Good Charlotte, OK GO, Fallout Boy and 30 Seconds To Mars – the Madden NFL 11 soundtrack focuses on stadium authenticity with classic fan-favorites by AC/DC, Queen, KISS, Ozzy Osbourne (including his new hit “Let Me Hear You Scream”), Guns N’ Roses, The Hives, Gary Glitter, Blur, Ying Yang Twins and Todd Rundgren. Adding to the unprecedented authenticity are official team fight songs of the Green Bay Packers, Washington Redskins, Minnesota Vikings, Miami Dolphins and more.

“The term ‘Madden Music’ has come to mean music that matches the intensity of the video game,” says said Steve Schnur, Worldwide Executive of Music and Marketing for EA. “This year, we wanted the music to not only define the game, but also the stadium experience. These are the classics that consistently bring NFL crowds to their feet. It’s an exciting new audio direction for Madden NFL, one that we know all fans will respond to. There is nothing like the experience of live football in a packed stadium, and the Madden NFL 11 soundtrack absolutely brings that excitement home.”

The complete in-game soundtrack for Madden NFL 11 includes:

Original Recordings:

• AC/DC – Thunderstruck
• Archie Eversole – We Ready
• Blur – Song 2
• Bush – Machinehead
• Guns N’ Roses – Welcome to the Jungle
• Kevin Rudolf featuring Lil’ Wayne – Let It Rock
• Kiss – Rock and Roll All Nite
• Ozzy Osbourne – Let Me Hear You Scream
• Ozzy Osbourne – Crazy Train
• The Hives – Tick Tick Boom
• Todd Rundgren – Bang the Drum
• Ying Yang Twins featuring Homebwoi – Halftime

Cover Versions:

• Rock N Roll Part 2 – as made famous by Gary Glitter
• We Will Rock You – as made famous by Queen
• Crowd Chant – as made famous by Joe Satriani
• Kernkraft 400 – as made famous by Zombie Nation

Team Fight Songs:

• Chicago Bears – Bear Down Chicago Bears
• Detroit Lions – Gridiron Heroes
• Green Bay Packers – Go Packers Go!
• Miami Dolphins – Miami Dolphins #1
• Minnesota Vikings – Skol Vikings
• Philadelphia Eagles – Fly Eagles Fly
• Washington Redskins – Hail to the Redskins

Madden NFL 11 will be available on August 10^th, 2010 for the Xbox 360® video game system from Microsoft, PlayStation®2 and PlayStation 3 computer entertainment systems, Wii™, and PSP® (PlayStation®Portable) handheld entertainment system. Madden NFL 11 will also be available for download globally on mobile platforms including iPod® touch and feature phones.

Madden NFL 11 is developed in Orlando, Florida by the EA Tiburon studio, which also produces NCAA® Football, Tiger Woods PGA TOUR®, and EA SPORTS™ MMA.

For more information about Madden NFL 11 please visit maddenNFL.easports.com. For pack art and screenshot assets from Madden NFL 11 please visit http://info.ea.com.

Electronic Arts Inc. announced today that EA SPORTS is developing the latest iteration of the long-running Fight Night franchise, entitled Fight Night Champion, at EA Canada in Vancouver. Fight Night Champion will set a new standard in sports videogames by delivering the most dynamic simulation fighting experience to date, pushing visual boundaries and redefining the single player journey for the category.

“EA SPORTS Fight Night Round 4 was a genre defining game, and led the way as the industry transitioned to physics-based sports games. EA SPORTS Fight Night Champion will again forge new ground and deliver a sports experience unlike anything seen in the genre to date.”

“The EA SPORTS Fight Night franchise has consistently delivered one of the best sports experiences with each iteration”, said Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS. “EA SPORTS Fight Night Round 4 was a genre defining game, and led the way as the industry transitioned to physics-based sports games. EA SPORTS Fight Night Champion will again forge new ground and deliver a sports experience unlike anything seen in the genre to date.”

Fight Night Champion will break the mold of what is expected in a single-player sports game. Players will be introduced to an entirely new way to step between the ropes and experience the drama, emotion, excitement and tragedy of world championship boxing.

Featuring a refined physics-based animation system that incorporates improved locomotion, punching and stamina mechanics, Fight Night Champion will enable users to move, attack and dodge with the speed and power of the best champions, contenders and pretenders in the world of boxing. In addition, an all-new control scheme, dubbed Full Spectrum Punch Control, will deliver the most realistic punching system ever seen in a simulation fighting game, while still delivering an accessible experience that will make Fight Night Champion the most user-friendly title in the franchise’s history.

Fight Night Champion will set a new standard for visual presentation with the most realistic boxer-likeness to date, fluid animations and damage that truly conveys the brutality of the sport of boxing.

Fight Night Champion will be available for the Xbox 360™ videogame and entertainment system and the PlayStation®3 computer entertainment system and ships to retailers in 2011. The game has not yet been rated by the ESRB or PEGI.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA ELITE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA, Tiger Woods PGA TOUR® golf and EA SPORTS Active.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

This looks like it will be a fairly decent game..

Electronic Arts Inc.  and 38 Studios, LLC announced Kingdoms of Amalur: Reckoning, the company’s first title previously referred to under the codename “Project Mercury”. Reckoning is an epic, open-world role-playing game set in Amalur, a mysterious and magical new fantasy world created by New York Times best-selling author R. A. Salvatore. Brought to life visually through the trademark visceral style of renowned artist and Spawn creator Todd McFarlane, Reckoning brings a new level of intense action combat to the RPG genre. The game is being developed under the leadership of Ken Rolston, lead designer of the critically acclaimed RPGs Elder Scrolls III: Morrowind and Elder Scrolls IV: Oblivion and is scheduled for release in fall 2011.

“Reckoning is a great representation of how a team of incredibly talented and creative people with expertise in different areas can come together and complement each other so well”

“Reckoning is a great representation of how a team of incredibly talented and creative people with expertise in different areas can come together and complement each other so well,” said Jen MacLean, CEO of 38 Studios. “We are thrilled to be developing an open-world RPG under the leadership of one of the greatest RPG designers in the industry, with creative direction by one of the most iconic artists of our time, set in a rich universe imagined by one of the top fantasy genre authors in the world. We can’t wait to share the first details of this universe we have been so dedicated to building over the past few years.”

"In Reckoning, we started with Bob and Todd’s exceptional Kingdoms of Amalur game setting and imagery," said Ken Rolston, Lead Designer at Big Huge Games, a subsidiary of 38 Studios. "On that foundation we built the open-world exploration, vast narrative and character customization fans expect from the best RPGs. And we’ve added something new that we’ve always wanted from the genre — a fast-paced, graphically stimulating action combat experience with fluid control and immersive, discoverable gameplay fans haven’t seen before in other fantasy RPGs."

Reckoning is a single-player RPG that sets players on a heroic journey to unlock the mysteries of Amalur. Amalur is a magical world, filled with strange landscapes, exotic cities, colorful characters and terrifying creatures. This Thursday at International Comic-Con in San Diego, 38 Studios visionaries McFarlane, Rolston, and Salvatore, along with 38 Studios Founder and Chairman Curt Schilling, will be hosting a panel in the first-ever public discussion of Reckoning. Attendees will be among the first to see the world debut of Reckoning’s first trailer, directed by McFarlane and will also receive a limited edition collectible poster designed by McFarlane. The panel takes place in room 6A from 1:15 PM – 2:15 PM and will be moderated by Spike TV’s Geoff Keighley.

Reckoning will be available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system, and PC. For more information about Reckoning, please visit www.reckoningthegame.com beginning Thursday, July 22, or follow the game on Twitter at http://Twitter.com/ReckoningGame and become a fan on Facebook at http://facebook.com/ReckoningTheGame.

About 38 Studios

38 Studios, LLC, an entertainment and IP creation company founded in 2006 by Curt Schilling, is developing an original fantasy IP driven by the creative and artistic visions of pop-culture icons R. A. Salvatore and Todd McFarlane. Entertainment products will include a massively immersive Online Entertainment Experience™ that transcends the traditional MMOG genre, novels, comics, toys, console games, movies, TV, and more.

For more information, visit www.38studios.com.

I liked Dragon age a lot.. played the DLC, but it was kind of short.. when two comes out though, I’ll get it surely..

Leading video game developer BioWare, a studio of Electronic Arts Inc. confirmed today that Dragon Age 2 is in development at BioWare’s Edmonton-based studio. Dragon Age 2 is the sequel to the triple-platinum-selling Dragon Age: Origins which was named “RPG of the Year” in 2009 by Game Informer, G4, IGN, and SpikeTV. With Dragon Age 2, the world’s preeminent RPG developer is revolutionizing the genre again, infusing the universe with more action, a new, more responsive combat system and a dynamic story that is already among the most multifaceted in gaming. Dragon Age 2 traces the rise to power of Hawke, a survivor of the Blight and a hero who will transform the face of the Dragon Age universe forever. The new game is scheduled for release in March of 2011 on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC.

“Last year’s launch of Dragon Age: Origins was one of the most successful in BioWare’s 15-year history and one of the most successful new IP launches in the 28 year history of EA”

“Last year’s launch of Dragon Age: Origins was one of the most successful in BioWare’s 15-year history and one of the most successful new IP launches in the 28 year history of EA,” said Dr. Ray Muzyka, Senior Vice President of Electronic Arts and co-founder and Group General Manager of BioWare. “Dragon Age 2 will simultaneously deliver an epic story and set a new bar for intense action in the genre. We’re very excited to deliver this next bold evolution in the Dragon Age franchise to our fans.”

“With Dragon Age 2 we are creating an exciting new entry point into the Dragon Age universe while ensuring that fans of the original game retain a sense of satisfaction and familiarity in the world,” said Dragon Age 2 Executive Producer Mark Darrah. “We are amplifying the things that made Dragon Age: Origins such a huge success while introducing a more dynamic combat system, improving the graphics, and telling the most important story in our world.”

Dragon Age 2 thrusts players into the role of Hawke, a penniless refugee who rises to power to become the single most important character in the world of Dragon Age. Known to be a survivor of the Blight and the Champion of Kirkwall, the legend around Hawke’s rise to power is shrouded in myth and rumor. Featuring an all-new story spanning 10 years, players will help tell that tale by making tough moral choices, gathering the deadliest of allies, amassing fame and fortune, and sealing their place in history. The way you play will write the story of how the world is changed forever.

Dragon Age 2 is in production for the Xbox 360 videogame and entertainment system, PlayStation 3 computer entertainment system, and PC. For more information on Dragon Age 2, please visit our website at www.DragonAge.com, follow us on Twitter at www.twitter.com/dragonage or on Facebook at http://www.facebook.com/home.php#!/DragonAgeOrigins.

Here’s another company announcing games for the Kinect. it’s looking as though we’re going to have a lot of fitness type games now for the connect.. The Wii certainly has enough, I guess it’s time for the Xbx0×360 to get some too..

Today, EA SPORTS™, a label of Electronic Arts Inc., announced that EA SPORTS Active™ 2 is in development for Kinect™ for Xbox 360® video game and entertainment system from Microsoft. It will be available in North America on November 16^th along with the previously announced PlayStation®3, Wii™, iPhone® and iPod touch® platforms. The EA SPORTS Active 2 console-based fitness programs will deliver true fitness results with an innovative heart rate monitor, wireless tracking, as well as a new online hub to track and share workout data. EA SPORTS Active 2 will deliver a fitness experience that achieves authentic, measurable results, wherever you are.

“It is the perfect complement to our EA SPORTS Active suite of fitness products and is indicative of our commitment to deliver new experiences for new audiences. We’re excited to expand on the top rated fitness franchise on the market.”

“Delivering EA SPORTS Active 2 on Kinect for Xbox 360 is a natural fit for fitness and the ability to track full body movement will create a fluid workout experience that delivers real results,” says Andrew Wilson, Senior Vice President, Worldwide Development, EA SPORTS. “It is the perfect complement to our EA SPORTS Active suite of fitness products and is indicative of our commitment to deliver new experiences for new audiences. We’re excited to expand on the top rated fitness franchise on the market.”

Kinect for Xbox 360 tracks full body movement with true 1:1 motion that will register exercises never before possible and create seamless workout experiences, without ever having to use a controller. Users will have complete freedom of motion for a deeper, more effective workout, similar to the experience of the EA SPORTS Active 2 Total Body Tracking system on the PlayStation 3 and Wii that uses wireless motion sensors in leg and arm straps. Unique to Kinect for Xbox 360, users will have the ability to navigate workouts with voice and gesture recognition, which allows for a seamless, fluid workout experience. Included in the packaging is the innovative EA SPORTS Active heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Additionally, along with the PlayStation 3, users will also have the ability to download new workouts and exercises to their Xbox 360 console through Xbox LIVE® online entertainment network to keep their workouts fresh and maintain motivation*.

EA SPORTS Active is currently the number one rated interactive fitness program for the Wii on the market** and recently proven to be an effective workout as measured against the American College for Sports Medicine (ACSM) guidelines. EA SPORTS Active focuses on improving muscular strength, endurance and flexibility, as well as improving cardio, which can help achieve fitness goals including building muscle, increase energy levels and weight loss. EA SPORTS Active 2 products will offer the same, high-quality exercise experience with over 70 new exercises and fitness activities including exercises not possible before the Total Body Tracking wireless control system. EA SPORTS Active 2 provides total body conditioning using progressive exercise in new programs. A 9-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA SPORTS Active built-in personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience.

EA SPORTS Active 2 is in development at EA Canada in Vancouver. It has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for updated rating information. EA SPORTS Active 2 has an MRSP of $99.95. For more information please visit www.easportsactive.com. Media can find photos of the product mentioned here at http://info.ea.com.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football and NCAA Basketball, Fight Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR® golf, and EA SPORTS Active™.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

* Internet connection and EA account required

** According to Metacritic.com, June, 2010

Now this is one game that is on my must-have list.. I will be getting this one for sure, I love the other Dead Space games. I can’t wait to get my hands on this one..

Blood-thirsty necromorphs attack and YOU must save mankind! At the Electronic Arts Press Briefing during the Electronic Entertainment Expo (E3), Visceral Games™, an Electronic Arts Inc.  studio today revealed the highly anticipated launch date for Dead Space™ 2. The action horror game will be in stores on January 25 in North America and January 28 in Europe. Dead Space 2 pushes the limits of action, horror and terror. After waking up in a sprawling, dark and mysterious location, Dead Space 2 hero Isaac Clarke again finds himself thrust into the middle of a massive necromorph invasion. Surrounded by the screeching cries of undead monsters and the haunting drum of echoing noises, Isaac plots a course through abandoned building after creepy abandoned building. Dead Space 2 is set to deliver best-in-class sound design, visuals and action sequences.

 

“The story of Isaac, the necromorphs and the whole Dead Space fiction has much more to reveal. Dead Space 2 adds another dimension to the complex world and characters that inhabit this universe”

In Dead Space 2, engineer Isaac Clarke makes his return in a blood-curdling new adventure on an all-new space installation known as “The Sprawl.” The lone survivor of a horrific alien infestation, Isaac finds himself confronting a catastrophic new nightmare. Battling dementia, Isaac will do whatever it takes to save himself and dominate the relentless enemy onslaughts. Equipped with a new arsenal of tools to dismember the necromorphs, Isaac faces the challenge head-on. Players will see Isaac fight bigger, scarier and more epic battles that will keep them on the edge of their seats.

“The story of Isaac, the necromorphs and the whole Dead Space fiction has much more to reveal. Dead Space 2 adds another dimension to the complex world and characters that inhabit this universe,” said Executive Producer, Steve Papoutsis. “We were honored and humbled by the response to Dead Space and Dead Space Extraction, and we could not be more excited to add another chapter to the annals of the horror genre.”

Dead Space 2 will be on display at the EA booth #1601 South Hall during (E3).

Dead Space 2 is being developed for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system and the PC. This product has not yet been rated by ESRB or PEGI. For additional information and news, visit www.deadspacegame.com, follow us on twitter www.twitter.com/isaacclarke or become a fan on Facebook at www.facebook.com/deadspace.

I’m normally not into racing that much, but I think I’ll be getting NFS Hot Pursuit, there’s just something about it that appeals to me..

Criterion reinvents Need for Speed™ Hot Pursuit for the connected generation. Criterion Games, a studio of Electronic Arts Inc.  announced today that the award-winning development team is making the latest installment in the renowned Need for Speed franchise. Inspired by the classic game of the same name, Criterion will reveal Need for Speed Hot Pursuit for the very first time today at the Electronic Entertainment Expo in Los Angeles. Launching in November 2010, Need for Speed Hot Pursuit brings the franchise back to its roots with intense cops vs. racer chases. Criterion also ups the ante with the introduction of an all-new online network called Need for Speed Autolog where players compare racing stats and automatically get personalized gameplay recommendations from their friends – a feature that is poised to transform online racing for the connected generation.

Need for Speed Hot Pursuit players will experience the thrill of the chase and the rush of the escape as they play through full careers as both a cop and a racer – solo or connected. The high speed busts and heart-stopping getaways are all connected via Need for Speed Autolog. This network not only connects friends for epic head-to-head pursuits and races, but also enables players to compare performances and stats, thereby setting the stage for the ultimate in social competition.

Craig Sullivan, Creative Director of the game said, “At Criterion, we’ve been playing Need for Speed since it was first introduced on 3DO. We are honored and excited by the opportunity to reinvent the franchise for today’s connected audience. Our goal has been to create cops vs. racers pursuits that are so fun, fast and exciting it really brings to life the adrenaline and intensity of the high speed cop pursuit experience with your friends.”

Developed by Criterion Games, Need for Speed Hot Pursuit will be available on November 16, 2010 in North America and on November 18 and 19, 2010 in Europe on the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Need for Speed Hot Pursuit will also be available on the Wii™ and is being developed by Exient.

For more information on Need for Speed, please visit http://www.needforspeed.com. Or become a fan on Facebook at http://www.facebook.com/needforspeed and follow us on Twitter http://www.twitter.com/needforspeed.

..and I have to ask why?! Why would they do this? 3D isn’t exactly wonderful on the console.. I hope there will be a 2D version.

This afternoon during Electronic Arts’  press conference at the Electronic Entertainment Expo, Crytek GmbH, the award-winning developers of the Crysis® franchise, announced that Crysis 2 will also be available in true stereoscopic 3D. The blockbuster action game will be the first major video game on multiple platforms to take full advantage of true stereoscopic 3D. Crytek is recognized worldwide for being technical pioneers, as showcased in the universally-acclaimed Far Cry and Crysis, as well as their award-winning, proprietary CryENGINE® technology.

“At Crytek, we always strive to raise the technology bar. As the 3D revolution sweeps movies and television, we are excited to bring Crysis 2 to 3D, making it the first big action game to be available in true stereoscopic 3D”

“At Crytek, we always strive to raise the technology bar. As the 3D revolution sweeps movies and television, we are excited to bring Crysis 2 to 3D, making it the first big action game to be available in true stereoscopic 3D,” said Cevat Yerli, CEO and President of Crytek. “The 3D experience represents a quantum leap in interactive entertainment. With all of the same story and action seen in the 2D version of the game, the 3D version adds another dimension of intensity and immersion to the action.”

Whether played in 3D or standard 2D, Crysis 2 drops players into a devastated New York in the midst of an attack by a frightening alien species. The alien enemies are armed with deadly weaponry and exceptional sensory abilities that test players’ skill and push them to the limit. These terrifying invaders stalk the streets of New York, leaving the streets in chaos and the skyline in flaming ruin. Surrounded by catastrophic destruction, players harness the superhuman abilities of the Nanosuit to level the playing field, becoming the ultimate weapon on a mission to save New York.

Built on Crytek’s new state-of-the-art multiplatform game development system, CryENGINE®3, Crysis 2 will be available for the PlayStation®3 computer entertainment system, Xbox 360® videogame and entertainment system and PC in 2D and 3D.

For more information on Crysis 2, please visit crysis.ea.com or follow the game on Twitter at www.twitter.com/crysis and become a fan on Facebook at www.facebook.com/crysis.

So we’ve got to wait until February for Bulletstorm..

-Epic Games, People Can Fly and Electronic Arts Inc. today revealed the ship date for Bulletstorm, a hot new original property that has already topped many ‘Most Anticipated’ lists at the Electronic Entertainment Expo (E3) 2010. Set to release on February 22, 2011, Bulletstorm is a blood symphony that combines outrageous gunplay with unique kick, slide and leash mechanics. Players learn to ‘kill with skill’ as they slaughter waves of mutated enemies to rack up points and unlock weapons. Bulletstorm will be playable at E3 in EA’s booth South Hall #1601.

Set in a futuristic utopia, an elite peacekeeping force thwarts the rumblings of civil war. But deception within the ranks has caused two members of the most feared unit, Dead Echo, to strike out on their own. Now, washed-up mercenaries, Grayson Hunt and Ishi Sato, are stranded on the abandoned paradise planet of Stygia surrounded by hordes of mutants and flesh-eating gangs. They survive on two objectives: get off the planet alive and exact revenge on the man who sent them there.

Taking on the role of Gray, players perform over-the-top combat moves with some of the most uniquely innovative weapons ever seen in a first-person shooter. Every enemy presents a new opportunity for stylish and ever increasingly bloody ways to take them down. The game’s signature ‘skillshot’ system guarantees unprecedented levels of frenetic gameplay rewarding players for inciting mayhem in the most creative way possible. The more insane the skillshot, the more points players collect to upgrade and unlock weapons, which in turn allows them to execute even more inventive moves and exaggerated skillshots.

Developed by Epic Games and People Can Fly, the teams behind the award-winning Gears of War, Unreal and Painkiller series of game, Bulletstorm will be available for the Xbox 360® video game and entertainment system, the PlayStation®3 computer entertainment system and PC. For more information on Bulletstorm, please visit www.bulletstorm.com and www.facebook.com/bulletstorm or follow us on Twitter at www.twitter.com/bulletstorm.

So the Bad Company crew is going back in time, is that it here?

DICE, an Electronic Arts Inc. studio today announced the first multiplayer Expansion Pack for the mega-hit Battlefield: Bad Company 2 where gamers will find themselves in an entirely new theatre of war – Vietnam. Fighting as either U.S. Marines or North Vietnamese Army (NVA), the hostile combat terrain of the Vietnamese jungle is brought dramatically to life via the Frostbite engine with a host of authentic vehicles and weapons with which to engage the enemy. The punishing jungles, powerful air invasions, and guerilla tactics of an unpredictable enemy deliver non-stop action in this sandbox environment, a signature design style of the award-winning Swedish studio. With more than 5M units sold, Battlefield: Bad Company 2 has been hailed as, “…a better game than Call of Duty: Modern Warfare 2” by Seth Schiesel of The New York Times.

“…a better game than Call of Duty: Modern Warfare 2”

The Battlefield: Bad Company 2 Vietnam digital expansion pack takes all of the intensity, action and addictive gameplay of Battlefield: Bad Company 2 and ups the ante with enhanced persistence, new weapons, vehicles, unlocks, awards, achievements and trophies. Featuring four new maps playable in classic Battlefield modes including Conquest and Rush, Battlefield: Bad Company 2 Vietnam will be available worldwide this winter for the Xbox 360® videogame and entertainment system, PlayStation®3 computer entertainment system and PC. Price will be announced at a later date.

Defined by its exceedingly intense vehicular warfare, destruction, variety of weapons and huge sandbox environments, Battlefield: Bad Company 2 is one of 2010’s top selling action games. The game is available in North America and Europe for the Xbox 360, PlayStation 3 and PC.

For more information on DICE, please visit www.dice.se. For more information on Battlefield: Bad Company 2 please visit: www.battlefield.com. Or follow us on Twitter at http://twitter.com/OfficialBFBC2.

For some reason ‘EA’ and ‘Gun Club’ just doesn’t sit right with me.. But it’s a loyalty program that offers rewards for buying and doing thing sin certain games..

-Electronic Arts Inc. today announced the ‘Gun Club’, an affinity program that rewards gamers for doing what they love best – enjoying their favorite games. ‘Gun Club’ members will receive benefits ranging from in-game content unlocks, early access to beta tests and demos, as well as the hottest news and exclusive access to development teams. The ‘Gun Club’ brings together some of the world’s biggest and best games, including Battlefield: Bad Company™ 2, Medal of Honor™ and a brand new paid digital expansion pack for Battlefield: Bad Company 2 set in Vietnam. Additional games will follow, including offers from Battlefield Heroes™ and Dead Space™ 2, among other titles.

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans”

Starting today, Battlefield: Bad Company 2 VIPs become eligible to redeem Medal of Honor rewards*, including early access to the Medal of Honor beta as well as early access to a Medal of Honor weapon unlock in the retail version of the game — the M24 Sniper Rifle. Using their existing EA profile as their Gun Club membership profile, gamers will access content that just might give them an edge in battle. Players can check out the awards they qualify for at http://www.gunclub.ea.com.

“This program takes our games from being individual launches to being part of an ecosystem within our portfolio, while showing fans our appreciation for their loyalty. The Gun Club gives us a platform to cross-pollinate our games, dialogue directly with players and add value to the entertainment experience for fans,” says Jeff Karp, Senior VP of Marketing at EA. “Today, we are launching the Gun Club with Battlefield: Bad Company 2 and Medal of Honor – two of the hottest titles coming out this year… and this is just the beginning.”

For more information on the ‘Gun Club’ please go to http://www.gunclub.ea.com.

*Terms and restrictions apply. See www.gunclub.ea.com for details.

Here’s another bit of PR from EA, this time it’s Football!

-Electronic Arts Inc.announced today the release of the EA SPORTS™ NCAA Football 11 demo available through the Xbox LIVE® and PlayStation®Network. Four different matchups are featured within the NCAA Football 11 demo release, including notable rivalries – the “Red River Rivalry” with Oklahoma and Texas squaring off in the Cotton Bowl and the “Sunshine Showdown” with Florida traveling to Florida State, along with key battles featuring Miami at Ohio State and Missouri at Clemson.

NCAA Football 11 delivers unique game play and traditions for each of the 120 schools through the TruSchool system, which blends offensive styles, coaching tendencies, areas of talent, stadiums and traditions to bring the pageantry and rivalry of college football to life like never before.

Authentic College Presentation

• Pre-Game Team Entrances – Recreating one of college football’s greatest traditions, NCAA Football 11 will feature true-to-life pre-game team entrances from many of college football’s traditional powers. From touching Howard’s Rock at Clemson to Ohio State’s players interlocking arms as they head onto the field, the NCAA Football 11 demo will feature pre-game team entrances from home teams Clemson, Ohio State, Texas and Florida State.
• True College Football Emotion – Feel the pageantry of college football with more than 150 authentic stadiums, team-specific entrances, team mascots, and celebrations.
• ESPN Integration - From the moment the game begins until the final tick of the clock, you’ll feel as though you’re part of the ESPN Game of the Week with full ESPN broadcast graphics package and all-new replay system. ESPN commentators Brad Nessler and Kirk Herbstreit lead broadcast duties from the booth, while sideline reporter Erin Andrews provides commentary, insights and injury reports throughout the game.

Authentic College Gameplay

• Distinct Offensive Styles – Whether you prefer Missouri’s spread no huddle offense, the Pro Style offense from Miami or the multiple offense formations from Ohio State, fans will be able to play with each school’s distinct offensive style in NCAA Football 11.
• Real Assignment AI – From true option blocking to new running lanes, the offensive possibilities are endless with real assignment AI.
• All–New Locomotion System – Run the ball like college football greats with the all-new locomotion system, creating an authentic running mechanic allowing users an explosive first step, the ability to stop momentum on a dime and rebalancing yourself after an over-pursuit.

By completing each NCAA Football 11 demo matchup, players will unlock the Nike Pro Combat uniforms and helmets for both schools, which will be available for use in the full retail version of the game. Players that recommend the NCAA Football 11 demo to a friend will also unlock Nike Pro Combat helmets and uniforms for three additional schools for use in the full retail version of the game*.

To view the latest content about NCAA Football 11, fans can also visit the EA SPORTS On Demand channel which is located at the EA SPORTS Extras portion of the menu within the game. The channel includes videos about NCAA Football 11 features, producer blogs and much more. New content will be posted through launch on July 13, so keep checking the EA SPORTS On Demand channel for the latest news about NCAA Football 11. To utilize the EA SPORTS On Demand channel, users must be connected online.

Developed in Orlando, Florida by EA Tiburon, NCAA Football 11 will be available on July 13 for the Xbox 360® video game and entertainment system and the PlayStation®2 and PlayStation®3 computer entertainment systems. NCAA Football 11 has been rated “E” for everyone by the ESRB.

For more information, please visit www.ncaafootball11.com.

* For important details, including offer expiration, see ncaafootball.easports.com/demo

I’m stuck playing a few games lately.. I finished Mass effect 2, but I like it and I really like the fact that new stuff is coming to it..

-The Mass Effect™ 2 phenomenon rages on! BioWare™, a division of Electronic Arts Inc.today launches a demo for Mass Effect 2 on Xbox Live® and PC. Designed to help introduce the rich Mass Effect fiction to all-new players, the demo features the first two missions of the game as well as one bonus mission, totaling over 90 minutes of the action-packed game play and rich storytelling that have made Mass Effect 2 one of the most critically acclaimed games of all time. BioWare is releasing the demo with a “Story-so-far” video, narrated by actor Martin Sheen, that provides a recap of past events and plot twists in the Mass Effect universe.

“The Mass Effect team continues to deliver on our promise to add exciting new content to the universe for our loyal fans, and we’re also excited to be able to give all gamers a chance to experience this amazing game through a free demo!”

In the demo, players step into the role of Commander Shepard and must escape from a Cerberus space station under siege. Players can jump ahead to a later mission where they must rescue Subject Zero, a hardened, dangerous criminal from a heavily guarded prison ship. Once they play the demo, players will be able to create a save and carry over their character along with the experience points, story decisions, achievements and weapons earned into the full version of the game – picking up right where they left off, on both PC and Xbox 360.

BioWare also announced today that players already in the game can download a new game add-on called “Overlord”, adding five new areas and two new achievements. Available June 15, the game add-on is available for 560 Microsoft points and on PC for 560 BioWare points. Also on June 15, BioWare is releasing a new premium theme based on Omega and new avatar items for Xbox Live will follow on June 17.

“Mass Effect 2 is one of our greatest achievements to date at BioWare,” said Dr. Ray Muzyka, Co-Founder and Group General Manager of the BioWare Group, and Senior Vice President of Electronic Arts. “The Mass Effect team continues to deliver on our promise to add exciting new content to the universe for our loyal fans, and we’re also excited to be able to give all gamers a chance to experience this amazing game through a free demo!”

With over 70 perfect review scores, Mass Effect 2 has earned the distinction of being the highest rated video game of 2010, the highest rated game in the 26 year history of EA and the second highest rated release of all time on Xbox 360*. MSNBC.com has said, “Mass Effect will go down as one of the most influential video game series of all time."

By purchasing a new retail copy of Mass Effect 2, players will also receive the full benefits of BioWare’s Cerberus Network, an in-game portal that has kept fans engaged with the Mass Effect universe through downloadable content and news. Activated exclusively by original purchasers of Mass Effect 2 through a single-use unlock code that is included in retail and digital versions of the game worldwide, the network has provided over a million Cerberus Network members with new content at no extra charge, including:

• Zaeed Massani, a new member for Commander Shepard’s crew who has his own mission and can be used in the entire game
• The Hammerhead, a heavy assault vehicle that was introduced through with five new vehicle-based missions
• New Weapons – The Arc Projector and the M-22 Eviscerater Shotgun
• New Armor – Cerberus Assault Gear

Mass Effect 2 is available for the Xbox 360® videogame and entertainment system at an MSRP of $39.99 and for the PC at an MSRP of $29.99. The game is rated ‘M’ for Mature by the ESRB and ‘18+’ by PEGI. For more information, follow the BioWare team on Twitter at http://twitter.com/masseffect2 or visit http://masseffect.bioware.com/.

^* On Xbox 360 platform according to Metacritic.com as of June 11, 2010.

-Electronic Arts Inc. today announced that Need for Speed™ World, the massively multiplayer online action racing game, will go live on July 20, 2010. Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression.

Beginning July 20^th, Need for Speed World will be available as a free client download at world.needforspeed.com. The free client gives gamers a taste of the action with access to all races, pursuits and career progression up to level 10.

Players looking for the ultimate experience can purchase the Need for Speed World Starter Pack which includes a credit for $20 worth of SpeedBoost, full access up to level 50, a bundle assortment of power-ups like Nitrous and Traffic Magnet to help you get started, and an exclusive limited edition vehicle – all for MSRP $20*. Owners of the Starter Pack also get the added benefit of being able to purchase items like power-ups, double XP periods and even rental cars starting at just a few cents.*

Players who pre-order Need for Speed World will have a one-week headstart to the game on July 13^th, with increased Rep (XP) gain for the duration of the headstart event and guaranteed access to all upcoming Need for Speed World beta events. Finally, players will also be able to reserve their driver names in advance of the game going live and have VIP status permanently displayed in their driver profile. Pre-orders are available now at eastore.ea.com or at participating digital retailers nationwide.

Need for Speed World brings together best in class action racing with an unparalleled social experience. Players can compete against any one of their friends, family or pick from thousands of top ranked players to challenge in intense online battles and police pursuits across 150 miles of sprawling open world. Need for Speed World combines new content with the most popular cities from Need for Speed Most Wanted and Need for Speed Carbon to create the biggest, most exciting race world ever released in the Need for Speed universe.

Need for Speed World is being developed by Black Box, an Electronic Arts studio. Need for Speed World will be available on July 20, 2010. More information and details on the beta test can be found at world.needforspeed.com or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.

*Conditions and restrictions apply. See details at point of purchase.

Black Box, an Electronic Arts Inc. studio today announced that SKATE™ 3, the top rated skateboarding game, is now available on the Xbox 360® and PlayStation®3 in North America and worldwide on May 14^th. Bringing definitive revolutionary co-op skateboarding experience to the critically acclaimed franchise, SKATE 3 offers gamers a chance to team up and throw down with their friends. Players complete unique team challenges, compete against rival crews online and shred the streets of the all new skaters’ paradise, Port Carverton.

In SKATE 3, even new skate fans can look like a pro. To learn the ins and outs of skateboarding, SKATE 3 introduces the all-new Skate.School. Players will go through a fun and humorous tutorial with Coach Frank where he teaches players of all skill levels how to own the streets of Port Carverton. The franchise also continues to raise the bar for user-created content with the Skate. Create feature suite, an innovative toolset that empowers gamers to truly express their skate style by creating their own graphics, using the object dropper to set up the perfect line or park creator to build the ultimate skate park.

Gamers will also receive a one-time-use VIP code that comes included in retail and digital versions of the game which will activate the Skate Share Pack.* Additional codes are available for purchase. This pack will give players the ability to share and view Skate.Reel videos/photos and Skate.Parks from inside the game. Players with the VIP code will be eligible to receive additional content which may include items like new characters and in game locations.

Developed by Black Box, SKATE 3 is rated “T” for Teen and “16+” by PEGI and is now available on PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system for $59.99. More information can be found at www.skate.ea.com, become a fan on Facebook at www.facebook.com/skate, or follow us on Twitter @ Hippyjump.

* Restrictions and conditions apply. Please see www.ea.com for more details.

Electronic Arts Inc.  today introduced Online Pass content from EA SPORTS™. Online Pass rewards game owners with a game-specific, one-time-use registration code for online services, features and bonus content. Each title-specific Online Pass may be used with upcoming releases of EA SPORTS simulation games on PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system, beginning next month with Tiger Woods PGA TOUR® 11. The one-time Online Pass registration code comes included with each unit sold new at retail. Once redeemed, additional Online Passes will be available for $10. Fans also may sign up for a free 7-day trial to experience Online Pass. International pricing will be announced within territories in the near future.

“This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide.”

“This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community,” said Peter Moore, President of EA SPORTS.

Retailer GameStop (NYSE: GME) has shown support of EA’s digital strategy by selling Sony PlayStation Network cards and Xbox Live Microsoft Points cards with the purchase of new and used EA titles. “GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts,” said Dan DeMatteo, Chief Executive Officer of GameStop Corp. “This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide.”

Moore continued, “We’re delighted that GameStop is offering their support of this program as a place for gamers to purchase points that provide access to downloadable content from EA at their stores and through their website.”

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS^TM, EA^TM, EA Mobile™ and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

3D Monopoly is coming to the Wii, Xbox 360, PS3 and the PC…

The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced it is developing MONOPOLY Streets for the Wii™, Xbox 360® videogame and entertainment system, and PlayStation®3 computer entertainment system. For the first time ever, players will experience MONOPOLY, one of the world’s favorite family game brands, as a fully dynamic, living, 3D world that continuously evolves with the video game action. Additionally, MONOPOLY Streets will feature online multiplayer and unique downloadable content for Xbox360 and PlayStation 3 players around the world. Scheduled to launch in fall of 2010, the experience will offer an assortment of features that add to the thrill of becoming a MONOPOLY real estate mogul. Hasbro’s classic MONOPOLY will also be available on the Nintendo DS™ in conjunction with the release of MONOPOLY Streets.

“We’re taking Hasbro’s No. 1 family game brand and masterfully striking the balance of offering the classic MONOPOLY play experience and adding a spectacular new visual treatment as we bring the classic board to life with players walking the streets of MONOPOLY”

In recognition of the MONOPOLY brand entertaining families around the globe for 75 years, MONOPOLY Streets will offer players the ability to become completely immersed within a MONOPOLY-themed world, re-imagined to experience the game at street level. Developing properties within high rent districts will produce lavish houses and hotels that appear within the world and further substantiate its visual appeal, while developing in the less expensive areas provide more modest, but no less interesting, establishments. The game will also feature player-owned headquarters that rise and fall along with the Player’s fortunes – large and luxurious when winning, stunted and minuscule when losing. For purists, MONOPOLY Streets will offer classic game board modes, as well.

MONOPOLY Streets will come loaded with an array of imaginative twists such as the ability to establish “house rules” where players can save their own set of customized rules tailored to their group of friends. In addition, players will be able to create and play as their own Wii Mii™ or Xbox 360 avatar, and have the city populated by their friend’s Wii Mii or Xbox 360 avatars. Online play will also ratchet up the fun on Xbox 360 and PlayStation 3, allowing players to find and challenge other aspiring moguls while tracking ranking and progress on local, national and world leaderboards. Additionally, the Xbox 360 and PlayStation 3 versions will feature an assortment of downloadable content that may include a variety of items such as themed boards and tokens.

“We’re taking Hasbro’s No. 1 family game brand and masterfully striking the balance of offering the classic MONOPOLY play experience and adding a spectacular new visual treatment as we bring the classic board to life with players walking the streets of MONOPOLY,” said Chip Lange, General Manager and Senior Vice President of EA’s Hasbro Division. “MONOPOLY Streets will bring people together and connect families all over the world by offering online gameplay through their gaming consoles. We think this unique, combined offering will bring families together around the TV this holiday season for a classic family gaming tradition they’ll remember for years to come.”

In addition, EA will further extend its MONOPOLY franchise with MONOPOLY City, currently in development for Pogo.com. At launch, players will be able to download the game from www.pogo.com for instant fun on the PC.

*Internet connection required. See pack for additional details.

About MONOPOLY

Since 1935, more than 275 million copies of MONOPOLY have been sold in 111 countries and 40 languages. Hundreds of different editions of the game have been published, but the most popular continues to be the classic "Number Nine." Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly identical to Charles Darrow’s original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About Hasbro

Hasbro, Inc. is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. © 2010 Hasbro, All Rights Reserved.

I never got into Medal of Honor…  but for those of you that are there’s a new one coming this fall.

-Electronic Arts Inc. (NASDAQ:ERTS) today announced that the legendary first-person shooter Medal of Honor™ is ready for another tour of duty. The highly-anticipated modern shooter will launch on October 12, 2010 in North America (Oct. 15 in EU). The ship date will be announced at 6am PST/9am EST today via an emotionally charged trailer entitled “Leave A Message”. The trailer shows a U.S. Army Ranger platoon heading into combat aboard a helicopter. The chaos and uncertainty of the mission is belied by the reassuring voice of one of the Rangers as he reaches out to his family back home. Today’s provocative trailer is the latest in a series of trailers portraying the poignant experiences of today’s soldier. To view the trailer, visit medalofhonor.com.

“We are proud of this piece because it offers a glimpse into the game we’re creating, while also showing the mindset of these warriors.”

“Medal of Honor is an authentic look into today’s war. Inspired by real people and real events, the game puts players in the boots of today’s warrior — from the infantry ground pounder to the Tier 1 Operator,” said Greg Goodrich, Executive Producer of Medal of Honor. “We are proud of this piece because it offers a glimpse into the game we’re creating, while also showing the mindset of these warriors.”

Medal of Honor leaves the WWII theatre for the first time in its 11-year history and enters the modern day setting of war-torn Afghanistan seen though the lens of a small band of fictional characters. As well, players will be introduced to the Tier 1 Operator, an elite warrior and relatively unknown instrument of the U.S. Military that operates under the National Command Authority, taking on missions no one else can handle.

The Medal of Honor single-player campaign is being developed by Electronic Arts in Los Angeles who has been working closely with Tier 1 Operators from the U.S. Special Operations Community to create the most authentic modern war experience possible. To compliment the single-player experience, EALA has enlisted the multiplayer expertise of EA Digital Illusions CE AB. Together these studios are poised to reset the franchise for a new generation this fall.

Follow the game on twitter at: http://www.twitter.com/medalofhonor. Become a fan on Facebook at http://www.facebook.com/medalofhonor. For additional information, visit www.medalofhonor.com.

I never really got into The Sims, I played it once or twice and just couldn’t understand what the appeal was. I mean I have a life, at least I think I do, why would I want to pretend to be someone else in a simulated world? Obviously a lot of people out there don’t think like I do, or else the series wouldn’t be as successful as ti is right? So if you’re one of those people that enjoy The Sims, then the 3rd Sims is coming this fall for you!

The EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced that the critically-acclaimed The Sims™ 3 is in development for the PlayStation® 3 computer entertainment system, Xbox 360® video game and entertainment system, the Wii™ and Nintendo DS™, and will be available this fall. Millions embraced the launch of The Sims 3 on the PC/Mac last summer making it the biggest PC launch in EA’s history and going on to become the #1 best-selling PC title in 2009*. The groundbreaking The Sims franchise has continued to gain momentum, remaining a worldwide cultural touchstone for its enormous and growing fan base.

“The Sims series continues to be one of the most successful videogames of all time by providing universally appealing content and focusing on the player’s imagination, emergent gameplay mechanics, and the innate humor evident in the virtual world of The Sims”

“We’re bringing players the best console and handheld game for The Sims franchise to date and are excited to offer a unique experience for all types of gamers on their platform of choice,” explained Sam Player, Executive Producer at EA. “Building on the unique traits system, living open neighborhood, lifetime wishes, and endless customization options, we’ve tailored each platform of The Sims 3 with exclusive features to allow for even more control, creativity, and connectivity.”

In The Sims 3 for console and handheld, players will be able to create Sims with unique personalities, fulfill their desires…or not, and control their lives within a living neighborhood. Additionally, all-new features make it easier than ever to mess with life as players can unlock the ultimate “Karma Powers” for instant control and unleash them on their Sims. Players can help their Sim “get lucky,” bless them with “instant beauty” or be deviant and curse them with an “epic fail.” But players should use these powers wisely—they may have unexpected results and karma may come back to bite.

Rich, immersive gameplay is complimented with a seamlessly integrated exchange system on the PlayStation 3 and Xbox 360 platforms where gamers will be more connected than ever before as they design, build, and share their creations and download content from other players around the world without ever leaving the game.** Facing short and long term challenges, players will reap rewards and trophies and can even share achievements with friends by connecting to Facebook**.

Exclusive to the Wii version, players will be able to enjoy an all-new beach town with unique residents, traits, careers and lifetime wishes. For the first time ever, players can enjoy The Sims 3 with friends by going head to head in the new “Life Moments” game to earn rewards. Finally, players will also enjoy several adventure quests, as the game will challenge them to explore their town and discover the secrets therein.

Never before seen on Nintendo DS, players can use the stylus to build their Sims’ homes with tools, draw walls and floors, and customize virtually everything from décor objects, textures, and more. Players will use the stylus to sculpt their Sims’ facial features, choose hair styles and clothing, and dictate personalities in the most robust Create a Sim yet for a handheld game. In “Story Mode,” players will control multiple Sims within a family and enjoy life’s special moments. For the first time ever on the Nintendo DS, players can enjoy a complete life simulation as they guide their Sims through completing challenges to unlock additional items, new buildings and landmarks, and more.

“The Sims series continues to be one of the most successful videogames of all time by providing universally appealing content and focusing on the player’s imagination, emergent gameplay mechanics, and the innate humor evident in the virtual world of The Sims,” said Scott Evans, General Manager of The Sims Studio. “We’re building on this foundation and applying new features that will make for a robust, deep and rewarding gameplay experience. I’m extremely proud of the game that the team is making and can’t wait to bring these exciting new features like ‘Karma Powers’ to life and get them into players’ hands.”

The Sims 3 for the PlayStation 3, Xbox 360, Wii, and Nintendo DS is developed by The Sims Studio and has not yet rated by the ESRB. For more information about The Sims 3, please go to www.TheSims3.com. The Sims 3 is also available for PC, Mac, iPhone®, iPod touch® and mobile devices. To download artwork, please visit www.info.ea.com.

Recruit your crew and fight for the lost! Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS) today announced that the internationally acclaimed Shooter RPG Mass Effect™ 2 will also be released as a Collectors’ Edition in limited quantities. Available on January 26 in North America (Jan 29 in EU) alongside the standard edition, the Collectors’ Edition of Mass Effect 2 comes in a premium, tin case and includes the full version of the game, a 48-page hardcover “Art of Mass Effect 2” book, Issue 1 of the Mass Effect Redemption comic book, and a bonus DVD with behind-the-scenes and making-of videos. In addition, the Mass Effect 2 Collectors’ Edition will include unique in-game weapons and armor that can only be obtained by purchasing this version. With its larger-than-life hero Commander Shepard, intense shooter action, nuanced characters and a rich storyline, Mass Effect 2 is one of the most anticipated titles of 2010.

“We’re really excited to roll out this Collectors’ Edition featuring so many unique items, including special Collectors’ Edition armor and weapons and content that will surprise Mass Effect fans,” said Dr. Ray Muzyka, co-founder, BioWare and Group General Manager of the RPG/MMO Group of EA. “The limited edition comic book and bonus DVD will really enhance and expand the overall Mass Effect 2 experience.”

The Mass Effect trilogy is an emotionally charged science fiction adventure set in a vast universe filled with dangerous alien life and mysterious, uncharted planets. In Mass Effect 2, players will once again step into the role of the heroic Commander Shepard, commanding their crew of some of the most dangerous operatives from across the galaxy on a mission so challenging that it’s potentially suicidal. Featuring intense shooter action, a rich futuristic storyline, space exploration and emotionally engaging character interaction, the game delivers an unparalleled cinematic experience.

Mass Effect 2 will be available on the Xbox 360® videogame and entertainment system and PC. The Mass Effect 2 Collectors’ Edition will retail at an MSRP of $69.99 on Xbox 360 and $59.99 on PC. Mass Effect 2 assets are available at info.ea.com. Follow us on Twitter: http://twitter.com/masseffect2. For more information on Mass Effect 2, go to http://masseffect.bioware.com/.

About BioWare

BioWare develops high quality console, PC and online role-playing games, focused on rich stories, unforgettable characters and vast worlds to discover. Since 1995, BioWare has created some of the world’s most critically acclaimed titles, including Baldur’s Gate™, Neverwinter Nights™, Star Wars®: Knights of the Old Republic™, Jade Empire™ and Mass Effect™. BioWare operates in Edmonton (Alberta, Canada), Montreal (Quebec) and Austin (Texas). BioWare’s announced projects include the dark heroic fantasy game Dragon Age: Origins, as well as Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer online game, Star Wars®: The Old Republic™. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com; to join the millions of fans already registered on our community, go to social.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^™, EA SPORTS^™, EA Mobile^™ and POGO^™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or registered trademarks owned by EA International (Studio and Publishing) Ltd. in the U.S. and/or other countries. EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) is about to add some sizzle to holiday gatherings and travel as it begins shipping HASBRO FAMILY GAME NIGHT 2 for the Wii™ and HASBRO FAMILY GAME NIGHT for the Nintendo DS™. The sequel to last year’s award-winning HASBRO FAMILY GAME NIGHT video game collection brings five new Hasbro (NYSE: HAS) games to the Wii platform this year and, for the first time, gives on-the-go fans some portable fun with four games for the Nintendo DS.

HASBRO FAMILY GAME NIGHT 2 for the Wii brings five top-selling favorites to the console platform, including: OPERATION, JENGA, BOP IT, PICTUREKA, and CONNECT 4X4. Up to four players can jump into original gameplay modes for each of the games or they can enjoy new modes which include “JENGA Chance Blocks” where players hammer escaping blocks or remove “Bomb Blocks” before they explode. The title also offers a GameShow Party mode, where players are transported to a live GameShow in front of an in-game studio audience, with MR. POTATO HEAD as the host, while players play as their own Wii Mii characters. As host, MR. POTATO HEAD beckons players to spin the Challenge Wheel to determine which game they will play.

“EA is committed to bringing friends and families together around the TV for engaging, wholesome interactive entertainment,” said Chip Lange, Vice President and General Manager of EA’s Hasbro Division. “With HASBRO FAMILY GAME NIGHT 2, we’ve added some great game experiences to our line-up that range from a zany GameShow mode to addicting family classics like OPERATION, BOP IT and PICTUREKA. We’re sure HASBRO FAMILY GAME NIGHT 2 will provide lasting memories and enjoyable times this holiday season.”

In addition to the incredible game lineup, HASBRO FAMILY GAME NIGHT 2 allows players to add some personal flair to the fun by using their Mii characters, choosing new environments and customizing MR. POTATO HEAD & MRS. POTATO HEAD with several unlockable themes, such as Tokyo Gamer or Wild West. The title also brings out the competitor in almost everyone as players try to outpace one another in their quest for winning the coveted “Gold Potato” trophy to add to their collection.

For those who like to take their fun with them, HASBRO FAMILY GAME NIGHT for the Nintendo DS includes BATTLESHIP, CONNECT 4, OPERATION, and BOP IT. Like its Wii counterpart, the Nintendo DS version allows players to engage in traditional play modes as well as fun, new modes. For example: “CONNECT 4 Power Chips” offers specialty chips like the “Bomb Chip” that destroys all adjacent chips, or the “Double Chip” which doubles your score! Nintendo DS players who hone their skills can look forward to winning trophies and unlocking fresh, new environments. HASBRO FAMILY GAME NIGHT for the Nintendo DS offers wireless and/or single-cart multi-player fun.

“Game fans will be thrilled to see even more classic Hasbro-branded games re-imagined for digital platforms with HASBRO FAMILY GAME NIGHT 2 for the Wii and HASBRO FAMILY GAME NIGHT for the DS, which both offer consumers a powerful new blend of content and value,” said Mark Blecher, Vice President and General Manager of Digital Media and Gaming at Hasbro. “The lineup of games will instantly inject digital fun into a family gathering or serve as great on-the-go travel entertainment as consumers head into the holidays.”

HASBRO FAMILY GAME NIGHT 2 for the Wii carries an MSRP of $39.99 and HASBRO FAMILY GAME NIGHT for the Nintendo DS has an MSRP of $29.99. Both titles are rated E for Everyone. For more information, visit http://hasbrofamilygamenight.ea.com. For assets, visit http://info.ea.com/product.asp?s=2592.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names:, EA^TM, EA SPORTS™ EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

EA, EA SPORTS, EA Mobile, and Pogo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. HASBRO FAMILY GAME NIGHT, BATTLESHIP, BOP IT, CONNECT 4, CONNECT 4×4, OPERATION, PICTUREKA, MR. POTATO HEAD and MRS. POTATO HEAD are trademarks of Hasbro and are used with permission. © 2009 Hasbro. All rights Reserved. JENGA is a trademark of Pokonobe Associates and is used with permission. Nintendo DS and Wii are trademarks of Nintendo. All other trademarks are the property of their respective owners.

The Play Label of Electronic Arts Inc. (NASDAQ:ERTS) today announced shipment of NERF “N-Strike” ™ Elite for the Wii™, the next installment in the top-selling video game franchise. The 3-in-1 NERF “N-Strike” Elite experience includes the game, which is loaded with new in-game NERF blasters, missions, levels and expanded customization features as well as a bundled NERF SWITCH SHOT EX-3 blaster and attachable Red Reveal decoder lens.

“There were high expectations for NERF “N-Strike” Elite from consumers and retailers based on last year’s game success so we upped the ante across every facet of the experience,” said Chip Lange, General Manager and Vice President of EA’s Hasbro Division. “NERF “N-Strike” Elite delivers even deeper gameplay and customization elements, unlocks a new arsenal of blasters, and serves up high adrenaline missions for action seekers of all ages. In addition to the blaster, we added another accessory to the bundle – a decoder lens which adds a new layer of immersive and interactive NERF game play.”

Players kick-off the NERF “N-Strike” Elite action by choosing from four characters, each with unique blasters and special abilities. As part of a four-person team, they are tasked with completing a series of increasingly challenging missions with the ultimate end-goal of destroying an army of robots led by B.O.B., who has been rebuilt and is much tougher than in the first NERF “N-Strike” game. Players can arm themselves with more than a dozen real and never-before-seen NERF blasters that are unlocked as they progress through the game. Each blaster, including Hasbro’s new NERF N-STRIKE RAIDER RAPID FIRE CS 35 which makes its first game debut, offers individual strengths and weaknesses adding tactical strategy to NERF “N-Strike” Elite.

As players progress through several indoor and outdoor levels, they encounter glowing canisters that they can blast to collect points to use toward customization, such as increasing the firing speed and changing the color of the blasters. Players can also use their points to “purchase” in-game upgrades like scopes, lasers, and dart with custom colored trails or whistles.

Players have the option of going solo through the levels or teaming up with a friend in two-player co-operative play for the entire campaign. In this mode, teamwork is rewarded as players encounter areas of the game that they can only enter as a team of two. In these environments, cooperation is required to unlock special Elite Moments, where action intensifies and unique unlockable items and hidden codes can be found.

NERF “N-Strike” Elite comes bundled with a NERF SWITCH SHOT EX-3 blaster that offers two ways to play. Players can snap the Wii Remote into the chamber of the blaster and use it for in-game play or alternatively, swap in the dart cartridge to transform the blaster for classic NERF play. The second accessory component is a brand new Red Reveal lens that attaches to the blaster and is used to uncover hidden messages within the game that allows players to find hidden unlock codes and expose enemy weak spots.

“The launch of NERF “N-Strike” Elite is the perfect way to round out the 40^th anniversary of the powerhouse NERF brand,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “EA and Hasbro continue to push the boundaries in terms of re-imagining the NERF experience for the digital consumer and together, we’ve integrated accessories inspired by the NERF toy line to deliver an amazing 3-in-1 bundle that will be a big hit with boys this holiday season.”

NERF “N-Strike” Elite is available at retail and priced at MSRP $59.99. The game is rated E10+. For more information, visit http://nerf.ea.com. For assets, visit http://info.ea.com/product.asp?s=2643.

About the NERF Brand

The number one toy brand for boys in the 9 to 12 age range, NERF was first introduced in 1969 with a polyurethane foam ball that was marketed as the first official indoor ball. Based on the popularity of that ball came a follow up larger version called the Super NERF Ball. Next a basketball game was introduced and then the football, which became the most popular NERF ball. Celebrating its 40^th anniversary this year, the NERF line has continued to expand to include a variety of sports balls, blasters to more recently video games and video game accessories.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS™ EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world. ©2009 Hasbro, Inc. All Rights Reserved.

Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that the first chapter of Dragon Age™ Journeys, a free* to play browser based game set in the Dragon Age world, is now available. Dragon Age Journeys puts players in the role of a hero exploring the underground dwarven kingdom of Orzammar. Players will uncover a dastardly plot that threatens to unleash a great evil that won’t stop until it destroys all living things. Based on BioWare’s upcoming dark fantasy epic Dragon Age: Origins, Dragon Age Journeys sets a new standard of quality for browser-based games with addictive combat mechanics and fluid gameplay. Players of Dragon Age Journeys will have the chance to earn exclusive in game content for Dragon Age: Origins on the day of its release.

The game is produced by a new browser-based production team at EA and an all-star team of independent development talent, with the goal of creating premium quality browser games. Dragon Age Journeys represents EA’s commitment to supporting talented independent developers.

“Dragon Age Journeys continues our mission of working with talented game developers and artists to create high quality games, blowing away expectations of what is possible in the browser,” said Mark Spenner, VP of Development, EA 2D. “We are honored to be working with BioWare to introduce the Dragon Age franchise to a wide audience of gamers.”

“Dragon Age Journeys sets the stage for Dragon Age: Origins,” said Mark Darrah, Executive Producer, Dragon Age: Origins. “The team has shown the Dragon Age Franchise in a bold new light and the release of this game allows a broad audience of players to discover our dark fantasy universe for the first time.”

Dragon Age Journeys features intense tactical combat, a compelling story and deep customization. Players can choose from one of six different origin stories, each offering a unique background that shapes the lens of how the player perceives the world and how the world will perceive them. The game will deliver an amazing experience to fans looking for an introduction to BioWare’s dark fantasy epic, Dragon Age: Origins.

Dragon Age Journeys is now available free to players at www.dragonagejourneys.com and more information is available at www.dragonage.com.

Dragon Age: Origins will be released on November 3^rd in North America and November 6^th in Europe on the Xbox 360® videogame and entertainment system and PC. The PlayStation®3 version will follow later in November. Dragon Age: Origins is rated M by the ESRB.

*Internet connection required.

About BioWare

BioWare develops computer, console, handheld, mobile and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world’s best-selling titles, including the award-winning Baldur’s Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™ and Sonic™ Chronicles: The Dark Brotherhood (for the Nintendo DS™). Original BioWare-created intellectual properties include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton (Alberta, Canada), Montreal (Quebec), and Austin (Texas), BioWare is hard at work on the epic fantasy roleplaying game, Dragon Age™: Origins, Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer game, Star Wars®: The Old Republic™, as well as several unannounced projects. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS^TM, EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

Mythic Entertainment™, an Electronic Arts Inc.  studio, today announced that the critically acclaimed MMORPG, Warhammer Online: Age of Reckoning (WAR), will host a special live event, Daemon Moon Rising, for a limited time during the 2009 Halloween season. Daemon Moon Rising, will run in-game from October 23^rd through November 2^nd, and will feature the Daemon Mask event quest, a new Daemonball Rally Public Quest, a special Realm vs. Realm™ scenario, and treats both fair and foul.

In Daemon Moon Rising, a fiendish sub-cult of Chaos artificers have bound savage daemons into innocuous carnival masks and smuggled them into the Empire. The Daemon Mask event quest will task players with collecting these possessed masks and defeating the daemons bound within. As a reward for halting the menace of the masks, players will receive a souvenir Daemon Mask and a chance to discover the rare and powerful Magus Daemonarium within a sack of sinister secrets.

The Daemonball Rally Public Quest will pit players of Order and Destruction versus one another in a battle to seize the Daemon Cradle and empower the essence of nightmares against their opponents.

“This is a terrifying time of year within the world of Warhammer and the Daemon Moon Rising live event is our way of fighting against the darkness that encompasses the land,” said Jeff Hickman, Executive Producer for Mythic Entertainment. “We call on all players to rise up against the malevolent creatures that threaten the land and keep safe the Realms. But beware, for under the cold, dark madness of the Daemon Moon, anything can happen!”

Players can also don their masks and participate in “Wake the Dead”, a special running of the High Pass Cemetery RvR scenario available to characters of all tiers during the Daemon Moon Rising live event.

Other fiendish rewards available to event participant include: the Fiendfang with bonus to healing, damage, renown, and XP; the Face of the Unborn mask; the Meatcleaver’s mask; the Face-Eater’s mask; the arcane Malleus Daemonarium; and special talisman components imbued with the might of Chaos itself.

To learn more about the Daemon Moon Rising Live Event, please visit: http://www.warhammeronline.com.

Based on the popular tabletop war game from Games Workshop, Warhammer Online: Age of Reckoning features revolutionary Realm vs. Realm conflict that will provide players with an engaging battleground for years to come. Available now for PC and rated “T” for Teen by the ESRB, WAR will be available for the Mac on October 28, 2009. For more information about Warhammer Online: Age of Reckoning or to download the 10-day free trial, visit http://www.warhammeronline.com/

About Warhammer® Online: Age of Reckoning®

Experience the glory of Realm vs. Realm! Declare your allegiance and join hundreds of thousands of mighty heroes on the battlefields of Warhammer Online: Age of Reckoning, the new MMORPG from Mythic Entertainment, the creators of Dark Age of Camelot™. Enter a grim fantasy world of perpetual conflict to fight for the Realms of Order (Dwarfs, High Elves, and Empire) or Destruction (Greenskins, Dark Elves, and Chaos). Invade enemy lands, besiege imposing fortresses, and sack sprawling capital cities for the glory of your Realm. Wield devastating magic and deadly weapons, battle monstrous creatures, and join your brothers-in-arms in epic Public Quests™. Climb the Bastion Stair, carry your Guild Banner into battle, and unlock the infinite secrets of the Tome of Knowledge as you travel the world. So sharpen your blade and unleash your inner mutation. The Age of Reckoning has begun and WAR IS EVERYWHERE!

For more information about Warhammer Online: Age of Reckoning, visit: www.warhammeronline.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS^TM, EA Mobile ^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.

The value of DLCs are debatable… most think that they should be offered for free, and for the most part I agree with that. If they bring a lot of value and new things to the game, then they’re worth paying for. We’ll have to wait and see about these though, but it is nice that they’re available at release of the game..

Leading video game developer BioWare™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced that it has crafted special bonus content for Dragon Age™: Origins to be released on launch day. The award winning developer will release several packs of downloadable content (DLC) for the highly anticipated RPG including The Stone Prisoner, the Blood Dragon Armor and Warden’s Keep.

“BioWare is dedicated to delivering at high quality for our fans, and we’ve created something quite special here, some really cool new downloadable content. A brand new party member, fresh adventures and environments to explore, plus powerful new items and abilities – together these will enrich and extend the core game experience, and enable our fans to dive even deeper into the dark, heroic fantasy universe of Dragon Age,” said Dr. Ray Muzyka, co-founder of BioWare and the Group General Manager of the RPG/MMO Group at EA.

In Dragon Age: Origins, players take the role of a Grey Warden, one of the last of an ancient order of guardians. Now, as a rising evil threatens to destroy all life, it is up to players to unite the shattered lands and slay the corrupted dragon known as the Archdemon. To restore peace, players must make ruthless decisions and be willing to sacrifice their friends and loved ones for the greater good of mankind. On this journey, players will need to make critical choices that affect the various members of their party.

The Stone Prisoner will give players access to the mighty stone golem Shale who can become one of the most powerful party members in the game. Shale comes with its own personal back-story and unique quests for the player to discover. The Stone Prisoner DLC will also include new environments, items and hours of additional gameplay, further deepening the epic Dragon Age experience. The Stone Prisoner will be available to original purchasers of new copies of Dragon Age: Origins at no additional cost via a code* on an insert card in the retail version or as provided by the retailer for digital purchases. The Stone Prisoner can also be purchased separately for $15 on the PlayStation® Store, the PC via the in game menu or for 1200 points on Xbox LIVE® Marketplace.

The Warden’s Keep premium DLC will provide players of Dragon Age: Origins with a new dungeon-exploring adventure, new loot including a set of ancient Grey Warden armor, a chance to gain two of six mysterious new abilities, a new base complete with merchants and a party chest to store their hard-earned items. The Warden’s Keep adventure is based on an ancient myth in the Dragon Age universe, where two centuries ago the legendary guardians known as the Grey Wardens were expelled from the land amidst a storm of blood and betrayal. Until very recently, the Wardens have been in exile, while their fortress remains overgrown and reportedly haunted. Over the long years, legends of great treasures and forgotten lore have been told of this hidden location, but no one has ever ventured there and returned alive. Warden’s Keep gives gamers the chance to unearth this lost chapter of Grey Warden history. With their trusty party and a new guide, Dragon Age: Origins players will have an opportunity to unravel the mystery behind the fall of Warden’s Keep, and finally reclaim it for the order. Warden’s Keep will be available for $7 on the PlayStation® Store, the PC via the in game menu or for 560 points on Xbox LIVE® Marketplace. It is also included with the purchase of the Digital Deluxe Edition via a code provided by retailers.

In addition, BioWare will release the Blood Dragon Armor DLC, a set of themed armor that will give players additional protection in combat. This DLC is available to players who purchase a new copy of Dragon Age: Origins (original or Collector’s Edition) via a code* included with the game. This armor will be available for use in both Dragon Age: Origins on the PlayStation 3 computer and entertainment system, Xbox 360 videogame and entertainment system and PC and in Mass Effect™ 2 on the Xbox 360 and PC.

Dragon Age: Origins will be released on November 3^rd in North America and November 6^th in Europe on the Xbox 360 videogame and entertainment system and PC. The PlayStation®3 version will follow later in November. Dragon Age: Origins is rated M by the ESRB and 18+ by PEGI.

*One-time use code available with full retail purchase. Expires April 30, 2010.

About BioWare

BioWare develops computer, console, handheld, mobile and online video games focused on rich stories and memorable characters. Since 1995, BioWare has created some of the world’s best-selling titles, including the award-winning Baldur’s Gate™ and Neverwinter Nights™ series, Star Wars®: Knights of the Old Republic™ and Sonic™ Chronicles: The Dark Brotherhood (for the Nintendo DS™). Original BioWare-created intellectual properties include Jade Empire™ and the 2007 Game of the Year, Mass Effect™. With studios in Edmonton (Alberta, Canada), Montreal (Quebec), and Austin (Texas), BioWare is hard at work on the epic fantasy roleplaying game, Dragon Age™: Origins, Mass Effect 2™, the epic sequel to Mass Effect, and the story-driven massively multiplayer game, Star Wars®: The Old Republic™, as well as several unannounced projects. In 2008, BioWare was acquired by Electronic Arts, a leading global interactive entertainment publisher. For more information on BioWare, visit www.bioware.com.

About Electronic Arts

Electronic Arts Inc. (EA), in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA^TM, EA SPORTS^TM, EA Mobile^TM and POGO^TM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.